The Shifter funded in 20 minutes. It's now past 1,226% of its goal. None of that changes what happens to the price once the campaign closes.
Why the price goes up after this
Early bird pricing on Kickstarter exists for one reason: to reward the people who commit before the shoe exists on a shelf anywhere. Once the campaign ends, that pricing ends with it. The Shifter moves to its $149 retail price. Right now it's still available at $75.
That's not a discount tactic. It's the actual cost difference between backing a product before it's manufactured versus buying it after.
What you're locking in at this price
- The Shifter, hemp knit upper, wide toe box, built for room your foot has never had in a sneaker
- Founding backer pricing that won't be available again once this campaign ends
- A front row seat to a product that funded in under half an hour
The window is closing
If you've been meaning to back it, meaning to is not the same as done. Once the countdown hits zero, so does the $75 price.
Related Reading
Lock in your pair before the early bird window closes. Back the Shifter.